Social media – and specifically Facebook – have changed the way people buy and sell online. And while the concept, and frankly, the interest in F-commerce died down in 2012, Facebook changed that this week. On Monday reports surfaced of Facebook’s newest offering ‘Collections.’ The new feature is in beta and is currently limited to seven major retailers (Fab.com, Victorias Secret, Pottery Barn, etc..).
And with the launch of Collections, Facebook has finally given the “Like” button the sibling it has always wanted with the “Want” button. Using the “Want” button, users can express all of their shopping desires for everything from unique vintage finds to new furniture.