Vine – Six Second Attention Span
Since its launch last week, Vine has become the new talk of the town. Twitter’s new mobile-video-sharing app has the potential to determine how the “Instagram for videos” should look. The opportunities for its use are plenty, and I am sure that many creatives are already wracking their brains to find ways to utilize it for clients. John Battelle put it best, “Advertisers, sharpen your six second pencils. Here’s another native format for you to consider…”


