Vine – Six Second Attention Span

Since its launch last week, Vine has become the new talk of the town. Twitter’s new mobile-video-sharing app has the potential to determine how the “Instagram for videos” should look. The opportunities for its use are plenty, and I am sure that many creatives are already wracking their brains to find ways to utilize it for clients. John Battelle put it best, “Advertisers, sharpen your six second pencils. Here’s another native format for you to consider…”

This Week In Social Media

This week in social: The Super Bowl sets a new tweets per second record, Pinterest makes money off of your pins, Facebook reaches $100 Billion on the private market and Lady Gaga preps a social network for her fans

In The Final 3 Minutes Of The Super Bowl, There Were 10,000 Tweets Per Second

Facebook Mobile Ads Developing: Sponsored Stories Coming ‘Within Weeks’

STUDY: Twitter Is Harder To Resist Than Cigarettes & Alcohol

Woody Harrelson Enrages Reddit Users With Movie Marketing Attempt

Lady Gaga Launching Social Networking Site Exclusively For Her Fans

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