Attention

Knowledge

Who Won SXSW? Don’t Say Grumpy Cat, Even Though We Want To

by Katharine Ricci, 03/18/2013

Believe it or not, there was much more to South by Southwest 2013 than an appearance by the now legendary Grumpy Cat.

Many critics have claimed SXSW has peeked. Some attendees, perhaps in agreement, didn’t emerge from their hotel or Airbnb hookup except to drink, make a Vine while standing in a party line or play with Oreo.

However, the interactive portion of the conference still delivered on its raison d’etre, there were tons of interesting moments that could signal future trends. Let’s take a look at a few.

Trend 1: Wearable Tech

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How Facebook’s Changes To The News Feed Will Affect Your Strategy

by attention, 03/13/2013

Three approaches your marketing team should consider:

Last week Facebook announced a radical design update to its core product, the News Feed. The move to a more visually enhanced design paradigm and a restructuring of the News Feed interface is impactful not only to the end users, but also to brands. We have outlined the areas where we think the News Feed changes will impact brands the most when marketing on the Facebook platform.

Understand what keeps your audience engaged to:

Make data driven decisions

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Attention Throwback Thursday

by attention, 02/21/2013

Happy Throwback Thursday, or as the kids say #tbt. For the next couple of months,  Attention is celebrating #tbt with a twist. On the third Thursday of every month we will throw the Attention site into a time machine and give it a historical social media makeover. First up…vintage Facebook!

Many current Facebook users won’t recognize the first iteration of “thefacebook” as it has undergone dramatic design changes since Zuckerberg and co. were at Harvard. While design and technology changes, the desire to share and socialize always remains.

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Vine – Six Second Attention Span

by Daniel Doebrich, 01/28/2013

Since its launch last week, Vine has become the new talk of the town. Twitter’s new mobile-video-sharing app has the potential to determine how the “Instagram for videos” should look. The opportunities for its use are plenty, and I am sure that many creatives are already wracking their brains to find ways to utilize it for clients. John Battelle put it best, “Advertisers, sharpen your six second pencils. Here’s another native format for you to consider…”

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Attention & New York Cares Partner To StepUp4Good

by attention, 01/17/2013

Superstorm Sandy arrived Sunday October 28th and didn’t leave until the following Tuesday. During her stay she was able to black out Lower Manhattan, wound the transit system, destroy the shore and leave countless communities in shambles. Her presence is still being felt to this day as many are still on the road to recovery. Unfortunately, much of the attention and conversation has recently shifted away from Sandy.

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Attention 2012 Holiday GIF Guide

by attention, 12/12/2012

The breakout internet star of 2012 wasn’t Pinterest, Psy or even Darwin, the well-dressed IKEA monkey. No, 2012 has undoubtedly been the year of the ‘GIF’ (pronounced ‘JIF’ or ‘GIF’ depending on your native gif tongue). The ‘gif’ was even declared word of the year by Oxford American Dictionary and was the feature of thousands, millions, infinity number of blog posts across the internet.

This holiday season, be at a loss for words, check out our holiday gif guide,  send a gif as a gift and gif all throughout the night…

Happy Holidays from everyone at Attention!

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October 2012 Innovations

by attention, 12/03/2012

In our October Innovations report, we went through the marketing loop and identified our favorite examples from the month along the customer journey.

As expected, we saw a surge in all things mobile. Research from Gartner provided significant projections for the next two years in the growth of smartphone & tablet activity, and brands have jumped onboard, targeting consumers through in-app mobile ads and in-store consideration tactics. In our report, we highlighted the Honda campaign in Zynga’s Scramble With Friends mobile game, Target’s use of QR codes for secretive holiday toy shopping and Kraft’s experimentations with NFC in groceries across the Bay Area.

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