Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners.
Attention, a social media shop that MDC acquired in 2009, will now be part of KBS. The specialist agency will keep its name and own profit and loss responsibilities, but now report to KBS CEO Lori Senecal.
In a statement, Senecal said her agency’s clients, which include BMW and Vanguard, will “benefit from Attention’s deep experience, not only in improving performance in social channels and content but also in integrating social behavior throughout brand connections.”
Attention is very proud to have served Harlem RBI as a pro bono client since 2012. If you have not heard of this great organization that uses baseball, softball and the power of teams to support youth in reaching their goals, then check out this two-minute video that will tell you everything you need to know. Seriously, it will renew your faith in the world.
On August 27th, Facebook updated its page terms, removing the requirement that promotions on Facebook only be administered through apps. The following contains an immediate and long-term analysis on what these changes mean for brand pages moving forward.
The updates to Facebook promotional guidelines comes with very specific permissions, giving brands more freedom to host contest and giveaways, while adding a layer of restrictions to protect Facebook users from invasive marketing efforts.
How Brands Can Host Promotions:
- Commenting on a page post
Example: “Share with us a quote that inspires you. We’ll giveaway a t-shirt to 3 of our favorites.”
I. Executive Summary/Overview: Facebook’s introduction of hashtags now amplifies the reach of content posted on the platform and adds a new element to the search functionality within Graph Search. Brands can now track conversations easier across Facebook, Twitter and Instagram and reach users outside of their direct circle of fans. This POV will examine how Facebook hashtags are used and what they mean for marketers and brands.
Marketers should be wary of the difference between hashtags and their effectiveness across Twitter and Facebook. While performing keyword analysis, brands should incorporate hashtags that are all encompassing, categorical, and broad enough to connect with those users who may not be aware of that brand’s presence and content.
The battle for mobile video supremacy rages on as Instagram announced its Vine competitor. Here’s a great infographic from Neo Mobile to help you decide which platform you should use.
Attention has teamed up with Samsung to support their Hope for Children initiative aimed at supporting children’s education and health related issues. Since 2002, Samsung has raised more than $25 million to help schools, community-based foundations and charities throughout the U.S. This year, Hope for Children will culminate in a star-studded gala on June 11th in New York City. Samsung has partnered with Attention to create a widget featuring the matchup of five celebrity influencers and their respective charities beginning June 6th leading up to the gala.
When Facebook first announced Timeline, it was sold as a completely new Facebook experience. Users could customize their profile to remember and share their important life events from the time they first signed up for Facebook to the present and beyond.
For brands, the Timeline was a chance to add another layer to their social strategy. They could now tell the story of their company, and design a narrative that people could buy, along with their products.
Believe it or not, there was much more to South by Southwest 2013 than an appearance by the now legendary Grumpy Cat.
Many critics have claimed SXSW has peeked. Some attendees, perhaps in agreement, didn’t emerge from their hotel or Airbnb hookup except to drink, make a Vine while standing in a party line or play with Oreo.
However, the interactive portion of the conference still delivered on its raison d’etre, there were tons of interesting moments that could signal future trends. Let’s take a look at a few.
Trend 1: Wearable Tech
Three approaches your marketing team should consider:
Last week Facebook announced a radical design update to its core product, the News Feed. The move to a more visually enhanced design paradigm and a restructuring of the News Feed interface is impactful not only to the end users, but also to brands. We have outlined the areas where we think the News Feed changes will impact brands the most when marketing on the Facebook platform.
Understand what keeps your audience engaged to:
Make data driven decisions