Couponing With foursquare

Two billion check-ins. Twenty million users. These are incredible figures for any company, let alone one that is only three years old. And while foursquare boasts staggering counting numbers, the only numbers that matter to investors – who recently provided $50M in additional funding – are revenue and profit figures. In a recent interview with the Wall Street Journal foursquare founder Dennis Crowley touched upon some of the ever-present questions on foursquare’s ability to monetize:

Why Share? How Leveraging Consumer Demand for Social Good is a Win Win

Mariah Porath

Social media is a revolution that wields mighty power when it comes to the way communities acquire information and make decisions.

This is especially evident in the case of Leon Piers, the hipster on a fixed gear who single-handedly united a network of civilians and police during the UK Riots in August 2011, with the Twitter handle @BristolRiots. Piers accomplished this by tweeting live updates while riding around the city and providing valuable, unbiased information during the chaotic riots.

Makeover Mark Zuckerberg

Drew Elovitz

Facebook’s hoodied honcho did not surprise anyone when he wore his usual attire to launch the social network’s much-anticipated IPO last Friday. I wouldn’t be surprised if he wore a hooded tuxedo to his surprise marriage to longtime girlfriend, Priscila Chan. Zuckerberg’s hooded sweatshirt, compared to the late Steve Jobs’ mock turtleneck, has become an iconic representation of Facebook, and befits the company’s roots in a sort of “dormitory chic.” However, public opinion has been mixed over Zuckerberg’s lack of professional attire – should he forgo the sweatshirt for a suit? What would a wardrobe change say about the culture of Facebook? Is there some sort of suit/hoodie hybrid that would please everyone?

This Week In Social Media

This Week In Social Media: Facebook has one of the biggest IPOs in the history of IPOs, Pinterest receives $100M more in funding and Twitter gets cozy with your email inbox with a weekly digest

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Facebook IPO hits third-biggest of all time

Google+ Gaining Ground With Brands and Consumers

Facebook Redesigns Mobile To Make News Feed Photos 3X Larger, Less Squinty

Twitter Announces Weekly E-mail Digest: “The Best Of Twitter In Your Inbox”

Foursquare Check-ins Are Now Integrated Into Your Facebook Timeline Map

YouTube’s Video Views Are Falling — By Design

This Week In Social Media

This Week In Social Media: Instagram passes 50M users, LinkedIn acquires SlideShare and Facebook introduces an organ donor initiative

Infographic: Interest In Pinterest 

Pepsi, Twitter Partnership To Yield Live Streaming Music Concerts

Facebook Is Urging Members to Add Organ Donor Status

42% of US Adults See Twitter Messages Daily

Twitter Improves Discover Tab To Surface More Interesting Content

Facebook Tests Another Social Sharing Icon

Instagram Has Surpassed 50 Million Users

LinkedIn Acquires Professional Content Sharing Platform SlideShare For $119M 

How To Market To Consumers With Social Media ADD

The most universal factor in marketing today is that consumers are busier than ever and their attention more taxed.

While Esther Dyson points out that attention is not truly fungible, it serves as an outstanding macro indicator of today’s changes in consumer behavior. And any imbalance of this magnitude invariably results in a correction.

This correction is manifesting itself in the profound re-assertion of word-of-mouth marketing as the dominant factor in purchasing and brand relationship, at the expense of other marketing. While word-of-mouth has always been at the center of smart campaigns, four factors conspire to amplify its impact and importance today:

This Week In Social Media

 

This Week In Social Media: Google+ Hangout gets updated with apps, The POTUS joins Pinterest, Twitter expands its self service ads & much more

Facebook Decorates Its Roof With A 42-Foot Wide QR Code

Twitter Expands Ad Service For Small Businesses

Google To Challenge Disqus & Facebook By Releasing Comment Platform

CEOs Who Tweet Held in High Regard

President Obama Joins Pinterest

LinkedIn Adds Even More Features To Its ‘People You May Know’ Section

Tumblr Hits 20 Billion Posts, Nears 50 million Hosted Blogs

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