New York Fashion Week used to be different…a lot different.  The shows were intended for a very specific audience and did not go beyond the tents.  Social media has extended an invitation to NYFW – engaging everyone no matter who they are or where they live – providing a deeper and more meaningful experience.

Volume of interaction by brand

Between perpetual Twitter updates, live streams of runway shows on Facebook and YouTube, as well as daily blogger roundups and recaps, New York Fashion Week has become just as much about social media integration as it is about the fashion itself.