Attention has partnered with Mattel for over three years and is currently the Global Social Media AOR. Current brands include: Barbie, Hot Wheels and Monster High.
In driving tune-in for True Blood, Attention syndicated each of the Alan Ball filmed stand-alone minisodes through exclusive media partnerships both earned and bartered, through portals, geo-location services and blogs, to achieve one of the most watched Internet video campaigns in history.
To attract a younger consumer to Lancome’s line of eye shadow, Attention launched a cross-platform campaign to encourage customers to experience color. Users could actually try, share and buy the product all within a single application in multiple environments. As a result, Lancome generated extensive online sales, and sold out many of the palettes within the first month.
Attention deployed street teams to create chalk art outside of Michelin’s newly appointed ‘Bib Gourmand’ restaurants for the chefs to find upon arriving the next morning. Viewers of the street art were directed to Michelin’s Facebook page, where we provided the complete list of rated restaurants, raising awareness of the selection and driving online guide sales.
Attention & VH1 launched an interactive Facebook application to promote engagement for their “Tough Love” reality show, in which users were invited to share their worst dating stories. Participants were chosen to receive prizes and interact directly with the show’s host, Steve Ward. Steve responded directly to fans through the Facebook application. For this popular application, we were able to secure great partnerships with the likes of Bliss, Buckyballs and Zagat.