On September 14th, Attention client Monster High launched their own creeperific version of Social Superlatives to encourage excitement among avid Facebook fans about the Back to School season and kick off Kind Week, which starts September 26. In an effort to continuously promote Monster High’s overarching message about embracing individuality and accepting others, many of the superlatives highlight the guys and ghouls, who are known for their willingness to lend a helping hand.  Monster High fans can download the social superlatives graphic, upload the image to his or her own Facebook page, and tag their friends and family to award them superlatives such as “Biggest Heart,” “Most Likely to Save the Planet,” or “Most Uhhhn-derstanding,” thereby spreading the message that it’s cool to be kind!