New York Fashion Week used to be different…a lot different. The shows were intended for a very specific audience and did not go beyond the tents. Social media has extended an invitation to NYFW – engaging everyone no matter who they are or where they live – providing a deeper and more meaningful experience.
Between perpetual Twitter updates, live streams of runway shows on Facebook and YouTube, as well as daily blogger roundups and recaps, New York Fashion Week has become just as much about social media integration as it is about the fashion itself.
To give brands ammunition to better approach fans, Attention looked at the magnitude, relevancy and impact social media has in relation to Fashion Week. Here are a few of the highlights:
· Blogs (25%) were second to Print (27%) in driving conversations
· Jason Wu was the most talked about designer
· People engaged (liked, commented, tweeted, retweeted) 19% during fashion week, compared to 10% average across 150 brands
· Blogs (40%) were the dominant platform for interactions, followed by Facebook (33%) and Twitter (26%)
· Lunchtime (12-1pm) on Friday was the best time to post
Attention analyzed brands and influencers that participated in New York Fashion week across their social channels over a two-week period of time from February 2 – February 16, 2012. And the data proved invaluable, offering fashion brands with the tools to inform their social strategies for next season.
Download the full report here: Fashion Goes Social: An Analysis on New York Fashion Week through Social Media