What a fantastic Cinco de Mayo treat!
Our favorite blonde doll just received a fantastic shout out today in Mashable about the integrated social media campaign that Attention orchestrated with Mattel that had Barbie and Ken experiencing a romantic journey through various social channels and platforms that ran the gamut from the Barbie & Ken Twitter, Facebook, YouTube and Foursquare channels to fun partnership integrations with Match.com and Magnolia Bakery and even a reality TV show on Hulu – all documented and shared like a modern romance naturally should be.
We’re so proud to have been part of the team that helped our favorite Malibu dolls reunite through social media.
Check out the total story here summarizing all of the fun components of their Roman-TECH journey.
